the concept of design continues to expand. Embedded design is such a broad field within society that this overview can only scratch the surface of the subject and show where we are attempting to go. my Helsinki will use all the means presented by design – in the spirit of the kyoto Declaration – to create an Open Helsinki enabled by embedded design. We wish to share the results of our work with the global community. therefore my Helsinki would like to serve as the World Design Capital in 2012. this is an open invitation to Helsinki. Please be my guest. Jussi Pajunen mayor City of Helsinki Open Helsinki — Embedding Design in Life World Design Capital 2012 Application